Trade Up

How to Move from Just Making Money to Making a Difference

by Dean Niewolny (Author)Bob Buford (Foreword by)
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"Trade Up can help you move from a life of getting to one of giving."
--Ken Blanchard, coauthor of The New One Minute Manager® and Lead Like Jesus Revisited
--Margie Blanchard, coauthor of The One Minute Manager Balances Life and Work

"Few things in life satisfy me more than watching high-functioning women and men use their market skills and experiences to move the purposes of God forward in this world.  And very few books clarify the route from here to there. Trade Up delivers on that objective. I highly recommend it."--Bill Hybels, founding and senior pastor of Willow Creek Church

"A practical, step-by-step guide to finding your calling. A must-read."--Diane Paddison, founder of  4word; author of Work, Love, Pray

"Dean's story is compelling and challenging, and his message is universal: how to live a life of significance to others--really the only life worth living. And it works. The Halftime message changed my life."--Tomas Brunegård, president of the World Association of Newspapers and News Publishers; former CEO of Stampen Group; chair of Leadership Network of Scandinavia

"If you are a high achiever and success driven, yet feel restless or discontent, then Trade Up is for you."--John Sikkema, director of Global Partners; author of Enriched: Re-defining Wealth


Dean Niewolny, Author

Dean Niewolny spent more than twenty years in executive roles with three of Wall Street's largest financial firms, finishing his career in the financial sector as market manager for Wells Fargo Advisors in Chicago, where he oversaw a $100 million market. In 2010, Dean traded his marketplace career for Halftime to help more people who, like him, wanted to expand their own "first half" success and skills into passion and purpose for meeting human needs and making a significant difference. Dean joined Halftime as managing director and, in 2011, became the CEO. He speaks at events around the world, encouraging business leaders to channel first-half achievement into a second half defined by joy, impact, and balance. He and his wife, Lisa, have two children and live in Texas.

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